It was great getting the chance to see, share, and learn together with 130 of our members at our members meeting. Special thanks to all of our presenters…
…a lot of quote red threads” connected the speakers themes together.
First of all, as were scrambling together to make today’s numbers happen, and get through the downturn, preserve your ability to ride the upturn in the future.
One of the most important things we can do right now is “sharpen the saw”: impressive investments in giving marketers the sharpest tools as evidenced by Steve Ligouri at GE, and Sue Sears at Kimberly-Clark professional. Moving their firms towards “gold standard” practice in business-to-business marketing
Very important: building leading-edge ability to understand the real “Voice of the Customer” during a downturn — more important than ever. Showed up in almost every presentation one way or another, led by Dr. Abbie Griffin of the University of Utah — ISBM fellow.
Also great getting the chance to inaugurate two new fellows — Dr. Liam Fahey connected with Babson, and Dr. Bart Weitz at University of Florida. Great getting a chance to visit with both of these thought leaders “shaping the practice.”
Finally, had a great time meeting with Peter Auditore at SAP — just had a chance to show a little bit of the campus. It’s exciting here now — it’s “move-in weekend” and the population of our little town of State College Pennsylvania will double as 40,000 students make their way here for the start of the fall semester on Monday.
Great Seeing and Learning with Members…
It was great getting the chance to see, share, and learn together with 130 of our members at our members meeting. Special thanks to all of our presenters…
…a lot of quote red threads” connected the speakers themes together.
First of all, as were scrambling together to make today’s numbers happen, and get through the downturn, preserve your ability to ride the upturn in the future.
One of the most important things we can do right now is “sharpen the saw”: impressive investments in giving marketers the sharpest tools as evidenced by Steve Ligouri at GE, and Sue Sears at Kimberly-Clark professional. Moving their firms towards “gold standard” practice in business-to-business marketing
Very important: building leading-edge ability to understand the real “Voice of the Customer” during a downturn — more important than ever. Showed up in almost every presentation one way or another, led by Dr. Abbie Griffin of the University of Utah — ISBM fellow.
Also great getting the chance to inaugurate two new fellows — Dr. Liam Fahey connected with Babson, and Dr. Bart Weitz at University of Florida. Great getting a chance to visit with both of these thought leaders “shaping the practice.”
Finally, had a great time meeting with Peter Auditore at SAP — just had a chance to show a little bit of the campus. It’s exciting here now — it’s “move-in weekend” and the population of our little town of State College Pennsylvania will double as 40,000 students make their way here for the start of the fall semester on Monday.