Monthly Archives: September 2009

Real Imagination in Creating B-to-B buzz

By Ralph Oliva | Published: September 23, 2009
Just finished laughing out loud, and smiling at the imagination in this B-to-B campaign from EMA –sent to my by the grand B-to-B master John Favalo: Don’t miss seeing this.   Hello Piasano,   Happy days in Happy Valley, especially after you kicked the butts off my Orangemen.  Regardless of that transgression, I hope you and ISBM are very well.  [...]
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Food for B2B Marketing Thought

By Ralph Oliva | Published: September 16, 2009
Lots of action this week, both in class and outside of class together with member firms.  I believe that firms are starting to get serious about investing in giving their employees the sharpest tools for navigating not only does downturn — but the upturn that will follow.  We’ll see…  Some quotable quotes from Gary Lilien from [...]
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Tweets now a part of any “event”

By Ralph Oliva | Published: September 13, 2009
Interesting to watch the VMA awards and see how much time they spend on the tweet stream — a way for people to particiapte as well as critique and vote at the same time.  Could change event marketing in some interesting ways.
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The basics coming back

By Ralph Oliva | Published: September 9, 2009
Signs of spring seem to be coming as fall approaches.  Quit a few of our Members are in contact with us in discussion of bringing stronger basics of marketing back to the firm with more defined process and skills development… It could very well be that we’re seeing the beginning of an important trend in seeking topline [...]
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Dn’t just learn Value -Teach Value

By Ralph Oliva | Published: September 3, 2009
Lots going on as the semester gets underway here.  It’s very interesting to mix in insights from connections with our ISBM members into our business-to-business marketing class for the second-year MBAs here on campus.  It’s so fun.  The MBA class enables us to reflect on things we see in practice — and from our research [...]
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Members Focusing on VOC

By Ralph Oliva | Published: September 1, 2009
It seems as I travel to Member firms more and more of them are trying to move toward a stronger practice in Voice of the Customer. Would love to know if more of you are doing this. From the ISBM Members meeting the week before last –this surfaced as “The Competency you most want to have” [...]
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