It seems as I travel to Member firms more and more of them are trying to move toward a stronger practice in Voice of the Customer. Would love to know if more of you are doing this.
From the ISBM Members meeting the week before last –this surfaced as “The Competency you most want to have” in navigating a down market…Abbie Griffin’s presentation provided a lot of insight in how to do this better. See www.isbm.org.
Members Focusing on VOC
It seems as I travel to Member firms more and more of them are trying to move toward a stronger practice in Voice of the Customer. Would love to know if more of you are doing this.
From the ISBM Members meeting the week before last –this surfaced as “The Competency you most want to have” in navigating a down market…Abbie Griffin’s presentation provided a lot of insight in how to do this better. See www.isbm.org.