Lots of action this week, both in class and outside of class together with member firms. I believe that firms are starting to get serious about investing in giving their employees the sharpest tools for navigating not only does downturn — but the upturn that will follow. We’ll see…
Some quotable quotes from Gary Lilien from our B2B marketing class.
One he attributed to Mohan Sawhney particularly struck me:
”If you divisions are named for your technologies, it’s hard to be market oriented…”
Interesting how we see this issue unfolding across member firms, as one reorganization after another is driven by the current economy.
”Don’t let a good crisis go to waste…”
Quite a few ISBM member firms are putting that into action.
“Segmentation is an investment, whose return is higher efficiency, greater marketing effectiveness, lower marketing costs, better prices. It’s finding the right customers for your firm — and focusing on them…”
“Never name your segments. They become “pets”. You’ll fall in love with them, and won’t be able to kill or abandon them when you need to…”
Food for B2B Marketing Thought
Lots of action this week, both in class and outside of class together with member firms. I believe that firms are starting to get serious about investing in giving their employees the sharpest tools for navigating not only does downturn — but the upturn that will follow. We’ll see…
Some quotable quotes from Gary Lilien from our B2B marketing class.
One he attributed to Mohan Sawhney particularly struck me:
”If you divisions are named for your technologies, it’s hard to be market oriented…”
Interesting how we see this issue unfolding across member firms, as one reorganization after another is driven by the current economy.
”Don’t let a good crisis go to waste…”
Quite a few ISBM member firms are putting that into action.
“Segmentation is an investment, whose return is higher efficiency, greater marketing effectiveness, lower marketing costs, better prices. It’s finding the right customers for your firm — and focusing on them…”
“Never name your segments. They become “pets”. You’ll fall in love with them, and won’t be able to kill or abandon them when you need to…”
Interesting food for thought.