Just finished laughing out loud, and smiling at the imagination in this B-to-B campaign from EMA –sent to my by the grand B-to-B master John Favalo:
Don’t miss seeing this.
Hello Piasano,
Happy days in Happy Valley, especially after you kicked the butts off my Orangemen. Regardless of that transgression, I hope you and ISBM are very well. I’m working hard up here in CNY. And speaking of working hard…
I don’t often send around EMA stuff, but this: Charlotte Pipe goes to dogs :: BtoB Magazine is too neat to not. It’s not only an example of how to leverage an industry issue, in this case sub-standard, offshore knockoff products, but it’s also exemplary of how to differentiate and build interest in a commodity product – what could be more of a commodity than plumber’s pipe! Even if you don’t read the case study, click on the video – it’s a hoot and I thought you’d get a kick out of seeing it.
The video started off viral and is backed up by print, online, social posts and telephone. It never ceases to draw chuckles from people who see it – great for building connections. More importantly, 40% of viewers go to Charlotte Pipe’s website – great for building conversations and business. Lots of people ask me to explain “Talk Human”…in the future maybe I’ll just run this.
Real Imagination in Creating B-to-B buzz
Just finished laughing out loud, and smiling at the imagination in this B-to-B campaign from EMA –sent to my by the grand B-to-B master John Favalo:
Don’t miss seeing this.
Hello Piasano,
Happy days in Happy Valley, especially after you kicked the butts off my Orangemen. Regardless of that transgression, I hope you and ISBM are very well. I’m working hard up here in CNY. And speaking of working hard…
I don’t often send around EMA stuff, but this: Charlotte Pipe goes to dogs :: BtoB Magazine is too neat to not. It’s not only an example of how to leverage an industry issue, in this case sub-standard, offshore knockoff products, but it’s also exemplary of how to differentiate and build interest in a commodity product – what could be more of a commodity than plumber’s pipe! Even if you don’t read the case study, click on the video – it’s a hoot and I thought you’d get a kick out of seeing it.
The video started off viral and is backed up by print, online, social posts and telephone. It never ceases to draw chuckles from people who see it – great for building connections. More importantly, 40% of viewers go to Charlotte Pipe’s website – great for building conversations and business. Lots of people ask me to explain “Talk Human”…in the future maybe I’ll just run this.
Best,