Well it’s been busy fourth-quarter here in happy Valley, and it’s time for me to get back into the blogosphere, and reflect on some of the trends we’re seeing in our practice, as well as some interesting new insights.
We’re at work right now finalizing the ISBM “trends 2012″ study, which is pointing to some very interesting ideas on challenges will face and capabilities we will need to build as we move on into a new decade. First results indicate that the primary thing we as business marketers must focus on is redirecting our role to be seen clearly as the drivers of organic growth: spotting opportunities, assessing them, and bringing them to our firm aggressively. And tying the results of our marketing efforts and emphatically to cash flow and asset value – in language that our CFOs and CEO’s understand, and appreciate.
Just finished reviewing a very interesting paper from researchers here at Penn State on “Referral Equity and Referral Management: The Supplier Firms Perspective.” Some powerful insights on the whole business of referrals, their impact, the equity they create, and how to better mobilize them. I can’t help but triangulate the research results with the unfolding of social media and all things “Web 2.0″.
And speaking of Web 2.0, we have been hard at work to setting up the next ISBM members meeting — coming up March 2 – 3 2010 in Houston. We’ve been very fortunate who’s accepted our invitation to speak, and reflect on the whole business of “Social Media and B-to-B: What’s Working , What Isn’t, And What’s Next.”
Finally, in all candor to all my friends out there, I’m looking for this year to wind down. It’s been a busy year, not without a lot of waves in the water, but all in all most of us made it through okay. Anyone choosing to read this, my very best wishes for a peaceful, restful, and healthy holiday season and a happy and prosperous new year.
Getting back in: Reflections On 2009
Well it’s been busy fourth-quarter here in happy Valley, and it’s time for me to get back into the blogosphere, and reflect on some of the trends we’re seeing in our practice, as well as some interesting new insights.
We’re at work right now finalizing the ISBM “trends 2012″ study, which is pointing to some very interesting ideas on challenges will face and capabilities we will need to build as we move on into a new decade. First results indicate that the primary thing we as business marketers must focus on is redirecting our role to be seen clearly as the drivers of organic growth: spotting opportunities, assessing them, and bringing them to our firm aggressively. And tying the results of our marketing efforts and emphatically to cash flow and asset value – in language that our CFOs and CEO’s understand, and appreciate.
Just finished reviewing a very interesting paper from researchers here at Penn State on “Referral Equity and Referral Management: The Supplier Firms Perspective.” Some powerful insights on the whole business of referrals, their impact, the equity they create, and how to better mobilize them. I can’t help but triangulate the research results with the unfolding of social media and all things “Web 2.0″.
And speaking of Web 2.0, we have been hard at work to setting up the next ISBM members meeting — coming up March 2 – 3 2010 in Houston. We’ve been very fortunate who’s accepted our invitation to speak, and reflect on the whole business of “Social Media and B-to-B: What’s Working , What Isn’t, And What’s Next.”
Finally, in all candor to all my friends out there, I’m looking for this year to wind down. It’s been a busy year, not without a lot of waves in the water, but all in all most of us made it through okay. Anyone choosing to read this, my very best wishes for a peaceful, restful, and healthy holiday season and a happy and prosperous new year.