Category Archives: Uncategorized

Three Ways B2B Marketing is Changing

By Ralph Oliva | Published: February 1, 2012
I wanted to share an interview I did this week with Mike Colucci of The SDG Group on the state of B2B marketing. See the full interview here or read it below: http://www.thesdggroup.com/#/blog/4555170456/Three-Ways-B2B-Marketing-is-Changing/982659 Enjoy, Ralph Three Ways B2B Marketing is Changing By Mike Colucci, Jan 30 2012 8:24AM B2B marketing has its own set of challenges. And no [...]
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Role of Corporate Marketing in B-to-B

By Ralph Oliva | Published: November 10, 2011
Been working together with Atlee Valentine Pope of Blue Canyon Partners on a paper investigating the question: “What is the role of the Corporate Marketing Function/CMO?” Been navigating waters with several CMOs lately, it seems as if that question is another one of the perennials: “Why is it that it’s so difficult to define the best [...]
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ISBM Members Meeting Updates

By Ralph Oliva | Published: October 25, 2011
We’re building some excitement and momentum for our upcoming ISBM Winter Meeting, March 6-7, 2012 in Dallas, TX. Although I’m still working on the title, we’ll basically be focusing on “Building B-to-B Marketing Connections to the “C Suite”: Driving Stronger More Effective Dialog with the CEO, CFO, CTO… It’s getting exciting! Had good discussions on this with Dr. [...]
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Reflections on ISBM Meeting

By Ralph Oliva | Published: October 7, 2011
This week has been somewhat of an “afterglow” of the September 2011 ISBM Members Meeting on “Reinventing Innovation.” Had a lot of thank you’s to send out, and generally the meeting left my head spinning. From Larry Keeley, who built on his “Ten types of innovation” framework to talk about the “plumbing” you need to implement [...]
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Innovation in Customer Facing Organizations

By Ralph Oliva | Published: September 22, 2011
Some great insights on innovation and customer management from George Brown that were published in IP Frontline. Click here for the full read. Best, Ralph
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China’s Next Generation Competitors

By Ralph Oliva | Published: September 14, 2011
Here is a great write up from friends of the ISBM, George F. Brown and David G. Hartman, who provide insight around what it is like to be a western firm operating in China, response to market trends there, and shed light on the 2nd mouse concept. ‘Where the early bird may get the [...]
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Social Media in B-to-B Marketing

By Ralph Oliva | Published: September 11, 2011
Had the chance yesterday to meet by phone a very interesting guy, Paul Dunay, who’s now working with the firm Solutions Insights. Rob Leavitt from Solutions Insights was our instructor – and will be one more time – for our course on “Social Media in B-to-B Marketing.” Steve Hurley of Solutions Insights connected us with [...]
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Great Book on Demand Creation

By Ralph Oliva | Published: September 2, 2011
Tweeted last week about a great new book I’m reading, Demand, by Adrian Slywotzky.  Nice insights on consumer behavior and companies who are connecting with their targets.  Below I’m posting an overview of the core concepts that Adrian was good enough to share with the ISBM.  Enjoy. http://freestoneblogs.com/isbm/files/2011/09/Demand-Nutshell.pdf Ralph
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Reinventing Innovation – thinking beyond the product for business-to-business markets

By Ralph Oliva | Published: August 19, 2011
This has been a pretty busy summer – largely thanks to one or two ISBM member firms who have kept me traveling across Asia Pacific, and off to Mexico in a few weeks, and Geneva way earlier in the summer. Everywhere we go, we see that the need to innovate – to drive organic growth – [...]
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Great Content From Business Excellence

By Ralph Oliva | Published: March 24, 2011
I wanted to share a post from George Brown and Atlee Valentine Pope of Blue Canyon Partners on the Business Excellece Blog.  They share some great insight into how to implement change in relationship to business models. Click here for the full post: http://www.bus-ex.com/blog/best-practices-strategy-implementation-10-business-model-changes-part-2
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