ISBM Links
Categories
Tags
Archives
Category Archives: Uncategorized
Getting back into Blog – drive time
Well folks: I had abandoned this blog for a while – a very busy first half of 2010.
But it dawned on me, that I have an awful lot of “windshield time” ahead of me in the second half of 2010, so I’ve decided to dedicate some of this windshield [...]
Posted in Uncategorized | 2 Comments
Lots of B-to-B activity coming up
As the new year/new decade gets underway it would seem as if things are looking better. Across Member firms the buying/ M&A frenzy seems to be dying down a bit and the integration process is moving forward. For many we’re hearing that the worst seems to be over and that things are flat ( now a [...]
Posted in Uncategorized Leave a comment
Getting back in: Reflections On 2009
Well it’s been busy fourth-quarter here in happy Valley, and it’s time for me to get back into the blogosphere, and reflect on some of the trends we’re seeing in our practice, as well as some interesting new insights.
We’re at work right now finalizing the ISBM “trends 2012″ study, which is pointing to some very [...]
Posted in Uncategorized Leave a comment
An update — new stuff in B-to-B
Hello!
Been a while since I’ve updated of the blog — lots going on in business-to-business.
First of all, Gary Slack has shared with me some very exciting stuff about the relaunch of Xiameter. What a great job he and his team have done, and xiameter still seems to be setting the way on alternative channels to [...]
Posted in Uncategorized Leave a comment
Real Imagination in Creating B-to-B buzz
Just finished laughing out loud, and smiling at the imagination in this B-to-B campaign from EMA –sent to my by the grand B-to-B master John Favalo:
Don’t miss seeing this.
Hello Piasano,
Happy days in Happy Valley, especially after you kicked the butts off my Orangemen. Regardless of that transgression, I hope you and ISBM are very well. [...]
Posted in Uncategorized Leave a comment
Food for B2B Marketing Thought
Lots of action this week, both in class and outside of class together with member firms. I believe that firms are starting to get serious about investing in giving their employees the sharpest tools for navigating not only does downturn — but the upturn that will follow. We’ll see…
Some quotable quotes from Gary Lilien from [...]
Posted in Uncategorized Leave a comment
Tweets now a part of any “event”
Interesting to watch the VMA awards and see how much time they spend on the tweet stream — a way for people to particiapte as well as critique and vote at the same time. Could change event marketing in some interesting ways.
Posted in Uncategorized Leave a comment
The basics coming back
Signs of spring seem to be coming as fall approaches.
Quit a few of our Members are in contact with us in discussion of bringing stronger basics of marketing back to the firm with more defined process and skills development…
It could very well be that we’re seeing the beginning of an important trend in seeking topline [...]
Posted in Uncategorized Leave a comment
Dn’t just learn Value -Teach Value
Lots going on as the semester gets underway here. It’s very interesting to mix in insights from connections with our ISBM members into our business-to-business marketing class for the second-year MBAs here on campus. It’s so fun. The MBA class enables us to reflect on things we see in practice — and from our research [...]
Posted in Uncategorized Leave a comment
Members Focusing on VOC
It seems as I travel to Member firms more and more of them are trying to move toward a stronger practice in Voice of the Customer. Would love to know if more of you are doing this.
From the ISBM Members meeting the week before last –this surfaced as “The Competency you most want to have” [...]
Posted in Uncategorized Leave a comment
