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Great Book on Demand Creation
Tweeted last week about a great new book I’m reading, Demand, by Adrian Slywotzky. Nice insights on consumer behavior and companies who are connecting with their targets. Below I’m posting an overview of the core concepts that Adrian was good enough to share with the ISBM. Enjoy.
http://freestoneblogs.com/isbm/files/2011/09/Demand-Nutshell.pdf
Ralph
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Reinventing Innovation – thinking beyond the product for business-to-business markets
This has been a pretty busy summer – largely thanks to one or two ISBM member firms who have kept me traveling across Asia Pacific, and off to Mexico in a few weeks, and Geneva way earlier in the summer.
Everywhere we go, we see that the need to innovate – to drive organic growth – [...]
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Great Content From Business Excellence
I wanted to share a post from George Brown and Atlee Valentine Pope of Blue Canyon Partners on the Business Excellece Blog. They share some great insight into how to implement change in relationship to business models.
Click here for the full post: http://www.bus-ex.com/blog/best-practices-strategy-implementation-10-business-model-changes-part-2
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Guest Blog – My Top Ten Small Business Predictions for 2011 & Marine Parasites
Here’s a guest blog from ISBM Member Peter Auditore of SAP on our March Members meeting in Dallas. Peter shares his insights on customer behavior and SME trends, as well as his usual fish story from his days as a marine biologist. You can follow Peter’s blog at: http://marketinginfluence.typepad.com/ or contact him at: peter.auditore@sap.com
Two years [...]
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Working on Swagelok Presentation
I’ve been invited to one of my favorite places –Swagelok, to prepare and deliver an overview on the B-to-B uses of Social Media…
Luckily, I have a lot of great content from our March 2010 ISBM Members Meeting to share on the subject, and have put together a basic “primer” for them — hope it’s not [...]
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Starting a new semester — starting a new blog
Folks:
Well, it’s been a while — very busy summer, in the fall is now underway, with the students back on campus!
And with the arrival of the students, will be shifting the ISBM blog away from only personal posts from ralpholiva, to include posts from my students, with the same commitment to ISBM members.
This will be a [...]
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Getting back into Blog – drive time
Well folks: I had abandoned this blog for a while – a very busy first half of 2010.
But it dawned on me, that I have an awful lot of “windshield time” ahead of me in the second half of 2010, so I’ve decided to dedicate some of this windshield [...]
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Lots of B-to-B activity coming up
As the new year/new decade gets underway it would seem as if things are looking better. Across Member firms the buying/ M&A frenzy seems to be dying down a bit and the integration process is moving forward. For many we’re hearing that the worst seems to be over and that things are flat ( now a [...]
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Getting back in: Reflections On 2009
Well it’s been busy fourth-quarter here in happy Valley, and it’s time for me to get back into the blogosphere, and reflect on some of the trends we’re seeing in our practice, as well as some interesting new insights.
We’re at work right now finalizing the ISBM “trends 2012″ study, which is pointing to some very [...]
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Social Media in B-to-B Marketing