Category Archives: Uncategorized

Guest Blog – My Top Ten Small Business Predictions for 2011 & Marine Parasites

By Ralph Oliva | Published: March 17, 2011
Here’s a guest blog from ISBM Member Peter Auditore of SAP on our March Members meeting in Dallas.  Peter shares his insights on customer behavior and SME trends, as well as his usual fish story from his days as a marine biologist.  You can follow Peter’s blog at: http://marketinginfluence.typepad.com/ or contact him at: peter.auditore@sap.com Two years [...]
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Working on Swagelok Presentation

By Ralph Oliva | Published: September 9, 2010
I’ve been invited to one of my favorite places –Swagelok, to prepare and deliver an overview on the B-to-B uses of Social Media… Luckily,  I have a lot of great content from our March 2010 ISBM Members Meeting to share on the subject, and have put together a basic “primer” for them — hope it’s not [...]
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Starting a new semester — starting a new blog

By Ralph Oliva | Published: September 7, 2010
Folks: Well, it’s been a while — very busy summer, in the fall is now underway, with the students back on campus! And with the arrival of the students, will be shifting the ISBM blog away from only personal posts from ralpholiva, to include posts from my students, with the same commitment to ISBM members. This will be a [...]
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By Ralph Oliva | Published: May 27, 2010
Getting back into Blog – drive time   Well folks: I had abandoned this blog for a while – a very busy first half of 2010.   But it dawned on me, that I have an awful lot of “windshield time” ahead of me in the second half of 2010, so I’ve decided to dedicate some of this windshield [...]
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Lots of B-to-B activity coming up

By Ralph Oliva | Published: January 18, 2010
As the new year/new decade gets underway it would seem as if things are looking better.  Across Member firms the buying/ M&A frenzy seems to be dying down a bit and the integration process is moving forward. For many we’re hearing that the worst seems to be over and that things are flat ( now a [...]
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Getting back in: Reflections On 2009

By Ralph Oliva | Published: December 17, 2009
Well it’s been busy fourth-quarter here in happy Valley, and it’s time for me to get back into the blogosphere, and reflect on some of the trends we’re seeing in our practice, as well as some interesting new insights.  We’re at work right now finalizing the ISBM “trends 2012″ study, which is pointing to some very [...]
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An update — new stuff in B-to-B

By Ralph Oliva | Published: October 17, 2009
Hello!   Been a while since I’ve updated of the blog — lots going on in business-to-business.   First of all, Gary Slack has shared with me some very exciting stuff about the relaunch of Xiameter.  What a great job he and his team have done, and xiameter still seems to be setting the way on alternative channels to [...]
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Real Imagination in Creating B-to-B buzz

By Ralph Oliva | Published: September 23, 2009
Just finished laughing out loud, and smiling at the imagination in this B-to-B campaign from EMA –sent to my by the grand B-to-B master John Favalo: Don’t miss seeing this.   Hello Piasano,   Happy days in Happy Valley, especially after you kicked the butts off my Orangemen.  Regardless of that transgression, I hope you and ISBM are very well.  [...]
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Food for B2B Marketing Thought

By Ralph Oliva | Published: September 16, 2009
Lots of action this week, both in class and outside of class together with member firms.  I believe that firms are starting to get serious about investing in giving their employees the sharpest tools for navigating not only does downturn — but the upturn that will follow.  We’ll see…  Some quotable quotes from Gary Lilien from [...]
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Tweets now a part of any “event”

By Ralph Oliva | Published: September 13, 2009
Interesting to watch the VMA awards and see how much time they spend on the tweet stream — a way for people to particiapte as well as critique and vote at the same time.  Could change event marketing in some interesting ways.
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