Tweeted last week about a great new book I’m reading, Demand, by Adrian Slywotzky. Nice insights on consumer behavior and companies who are connecting with their targets. Below I’m posting an overview of the core concepts that Adrian was good enough to share with the ISBM. Enjoy.
http://freestoneblogs.com/isbm/files/2011/09/Demand-Nutshell.pdf
Ralph

Social Media in B-to-B Marketing
Had the chance yesterday to meet by phone a very interesting guy, Paul Dunay, who’s now working with the firm Solutions Insights. Rob Leavitt from Solutions Insights was our instructor – and will be one more time – for our course on “Social Media in B-to-B Marketing.” Steve Hurley of Solutions Insights connected us with Paul. A quick Google of Paul and chatting with him on the phone is both very exciting. Paul has had his finger on the pulse of Social Media in Business Markets for a while, and in fact was tapped by McGraw Hill to write the “Dummies” series in social media, including Facebook Marketing for Dummies.
Very compelling guy. Has the kind of background, lust for new knowledge, and eloquence to enable us to better navigate this “boiling pot” that is social media – in all – “new to the world” channels in B-to-B. What a great connection. Paul will be a tremendous person to network with, learn together with, and coach here with ISBM members.
We’ll be working to connect with more of Paul’s content to our blog because I think this is headline news network for B-to-B Social Media.
Best,
Ralph