Just finished laughing out loud, and smiling at the imagination in this B-to-B campaign from EMA –sent to my by the grand B-to-B master John Favalo:
Don’t miss seeing this.
Hello Piasano,
Happy days in Happy Valley, especially after you kicked the butts off my Orangemen. Regardless of that transgression, I hope you and ISBM are very well. I’m working hard up here in CNY. And speaking of working hard…
I don’t often send around EMA stuff, but this: Charlotte Pipe goes to dogs :: BtoB Magazine is too neat to not. It’s not only an example of how to leverage an industry issue, in this case sub-standard, offshore knockoff products, but it’s also exemplary of how to differentiate and build interest in a commodity product – what could be more of a commodity than plumber’s pipe! Even if you don’t read the case study, click on the video – it’s a hoot and I thought you’d get a kick out of seeing it.
The video started off viral and is backed up by print, online, social posts and telephone. It never ceases to draw chuckles from people who see it – great for building connections. More importantly, 40% of viewers go to Charlotte Pipe’s website – great for building conversations and business. Lots of people ask me to explain “Talk Human”…in the future maybe I’ll just run this.
Best,
An update — new stuff in B-to-B
Hello!
Been a while since I’ve updated of the blog — lots going on in business-to-business.
First of all, Gary Slack has shared with me some very exciting stuff about the relaunch of Xiameter. What a great job he and his team have done, and xiameter still seems to be setting the way on alternative channels to market.
Recently attended a great session at the Gallup organization on customer engagement — and the importance of customer engagement as we move forward into “the new normal” coming our way is 2010 unfolds.
Also had the chance to intend a great symposium on energy sustainability and water sustainability at CSIS in Washington, DC. A panel of very prestigious speakers. Unfortunately they presented a future that is sort of dismal — it still seems as if most of our power will be coming from coal as we move on in the near future, primarily because we continue to apply ancient technologies toward the problem.
My own view is that only a tiny fraction of what’s needed is being spent on research to create possible new sources of energy. It seems as if were throwing spitballs at a huge problem.
Meanwhile getting ready for class tomorrow — starting up on strategic brand management, and essentially finishing my experiment (which sort of failed) having MBA students work together with undergrads on campaign planning. This didn’t seem to work out at all, and by mutual agreement will probably have a parting of the ways on this.
We’ll try to get into the groove on getting back into the blog as we move toward our “grand opening.”