This year’s ASAE Annual was dominated by a very consistent theme– “Building Communities through Social Media”. Many associations are trying to make sense of social media and how to best leverage it for their organization and make it profitable. With that said, it’s evident to me that an association can take one of two routes towards deploying a community – 1. Create a public network through tools like LinkedIn, Facebook, Twitter etc.. OR 2. Create a private “white label” community that is closed to the masses and driven by membership.
Some of you may have noticed through our August 6th webinar “Creating an Online Knowledge Community: 6 Tips for Association Executives” that Peach New Media is exploring this topic as it relates to our clients and their professional development goals. The fact is that there is not a right answer when you’re talking about a closed or open community – you can have both and they can work together or you can pick one or the other. They each serve a different purpose as it relates to the type of collaboration and community you are trying to develop.
Want to learn more?
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We’re excited to host Jeff De Cagna, experienced association professional and founder of Principled Innovation, as he will be leading a 3-part webinar series starting on September 25. This will be a great opportunity to learn more about how your association can leverage the social web and develop a community strategy. All 3 webinars are being offered for just $299, which gives you full access to each 90 minute session and the associated webinar recording and handouts. To take advantage of this great opportunity or learn more CLICK HERE.
Public or Private – What Type of Association Community Do You Favor?
This year’s ASAE Annual was dominated by a very consistent theme– “Building Communities through Social Media”. Many associations are trying to make sense of social media and how to best leverage it for their organization and make it profitable. With that said, it’s evident to me that an association can take one of two routes towards deploying a community – 1. Create a public network through tools like LinkedIn, Facebook, Twitter etc.. OR 2. Create a private “white label” community that is closed to the masses and driven by membership.
Some of you may have noticed through our August 6th webinar “Creating an Online Knowledge Community: 6 Tips for Association Executives” that Peach New Media is exploring this topic as it relates to our clients and their professional development goals. The fact is that there is not a right answer when you’re talking about a closed or open community – you can have both and they can work together or you can pick one or the other. They each serve a different purpose as it relates to the type of collaboration and community you are trying to develop.
Want to learn more?
——
We’re excited to host Jeff De Cagna, experienced association professional and founder of Principled Innovation, as he will be leading a 3-part webinar series starting on September 25. This will be a great opportunity to learn more about how your association can leverage the social web and develop a community strategy. All 3 webinars are being offered for just $299, which gives you full access to each 90 minute session and the associated webinar recording and handouts. To take advantage of this great opportunity or learn more CLICK HERE.