When recently asked by one of his clients about what makes a webinar score really high on the post-event surveys, what specific things make it seem more “real” or practical and interactive? Collin Buckley, an Account Director with Peach New Media has this to say:
“From my experience, a successful webinar depends upon many things. One of the most important is the engagement of the speaker. Are they passionate and knowledgeable about the topic? Are they a relaxed speaker? Can they talk to the audience and not at them? And of course, the topic is very important. Are the expectations of the audience met by the presentation/presenter?
Other thoughts:
Actual program needs to cover the advertised topics
Provide real-world examples
Provide actionable suggestions, tools, and next steps
Know the audience. If multi-national, be prepared to offer country-specific resources for information.
Avoid self-promotion or sales pitches
Have handouts that list sources for additional information for easy reference
If appropriate, pull up actual websites that may be helpful or provide screen shots
Use polling questions to engage the audience
Use the annotation tools to provide additional visual stimulation
And most importantly, have some fun. It comes across well to the audience if you are not too serious.”
Get Great Scores on Webinars
When recently asked by one of his clients about what makes a webinar score really high on the post-event surveys, what specific things make it seem more “real” or practical and interactive? Collin Buckley, an Account Director with Peach New Media has this to say:
“From my experience, a successful webinar depends upon many things. One of the most important is the engagement of the speaker. Are they passionate and knowledgeable about the topic? Are they a relaxed speaker? Can they talk to the audience and not at them? And of course, the topic is very important. Are the expectations of the audience met by the presentation/presenter?
Other thoughts:
Actual program needs to cover the advertised topics
Provide real-world examples
Provide actionable suggestions, tools, and next steps
Know the audience. If multi-national, be prepared to offer country-specific resources for information.
Avoid self-promotion or sales pitches
Have handouts that list sources for additional information for easy reference
If appropriate, pull up actual websites that may be helpful or provide screen shots
Use polling questions to engage the audience
Use the annotation tools to provide additional visual stimulation
And most importantly, have some fun. It comes across well to the audience if you are not too serious.”