How can we increase our annual Webinar revenue? Why can’t we improve the number of attendees to our webinars? How can we reach a broader audience?
The answer, in the simplest terms, go back to the basics, improve your marketing.
In this blog, we have listed the 5 marketing tips that Peach New Media sees as the essentials to enhancing your overall marketing efforts:
Tip #1: Simplicity. When it comes to marketing, keep it simple. Be short, compelling and specific. Use bullets, lists, and brief sentences. Essentially, whether it’s an email blast, or a description on your website, customers want the information they need and they want it fast.
Tip #2: Use the tools you have; Social Media, E-mail, Partners. There are so many outlets available to you, literally at your fingertips, that can and should be used to expand your marketing efforts. Taking advantage of these opportunities is key. There should be a link to your Webinar registration page almost anywhere you can think of. Your email signature, your Facebook page, Twitter, Blogs, your event partner’s/speaker’s email signature and their social media accounts. The new age of Social Media and E-marketing are here to assist you, so use them.
Tip #3: Listen to and know your audience. It certainly takes time, surveys, polling and analytic strategies. But you have an audience, and it is extremely important to value their opinion. Presenting them with knowledgeable speakers and relevant topics that are specific to them is what will keep them coming back. Take steps to make sure your speakers know your audience, and coach and guide them so they have a thorough understanding of what your audience is hoping to takeaway from the Webinar. Most importantly, make sure you are always trying to improve and adjust to the growth and variations within your audience.
Tip #4: Track, Analyze and Revise. After touching upon listening to your audience, it is also notable to say that it is a must to use tracking and analytical devices to keep getting better. Use surveys, polling and Google Analytics to learn about what your are doing well and what you need to adjust. In addition, use several marketing links and track them, so you get a better understanding of where your registrations came from and which channels were successful.
Tip #5: Be Consistent. Everything above won’t work without consistency. Marketing is a full-time task that needs a lot of grooming and attention. Each effort must be continuous. Updating your Social Media forums, gaining a better understanding of your audience and continuously reviewing and adjusting your strategies are tasks that must be repetitive. Consistency will make your marketing efforts a success.
One Comment
Great points, Amelia. One comment about “Knowing your audience” – I often hear that organizations are afraid to send out too many emails. They don’t want to bury their constituents in spam, but the reality is, if you segment your list correctly, you send relevant information to the right people.
I learned this from Michael Katz, founder of Blue Penguin, an e-newsletter development company. It’s never a good idea to put tons of stuff in a newsletter, because it’s probably not all relevant to everyone. Break it up. Make the newsletter more targeted and send less information to the people that actually want it. Then you can hit them more often with good information.