Comments on: Webinar Marketing: The Basics http://freestoneblogs.com/pkc/2010/01/26/webinar-marketing-the-basics/ Wed, 19 May 2010 07:11:14 -0400 hourly 1 By: Dave Will http://freestoneblogs.com/pkc/2010/01/26/webinar-marketing-the-basics/comment-page-1/#comment-24 Dave Will Wed, 27 Jan 2010 03:37:55 +0000 http://freestoneblogs.com/pkc/?p=66#comment-24 Great points, Amelia. One comment about "Knowing your audience" - I often hear that organizations are afraid to send out too many emails. They don't want to bury their constituents in spam, but the reality is, if you segment your list correctly, you send relevant information to the right people. I learned this from Michael Katz, founder of Blue Penguin, an e-newsletter development company. It's never a good idea to put tons of stuff in a newsletter, because it's probably not all relevant to everyone. Break it up. Make the newsletter more targeted and send less information to the people that actually want it. Then you can hit them more often with good information. Great points, Amelia. One comment about “Knowing your audience” – I often hear that organizations are afraid to send out too many emails. They don’t want to bury their constituents in spam, but the reality is, if you segment your list correctly, you send relevant information to the right people.

I learned this from Michael Katz, founder of Blue Penguin, an e-newsletter development company. It’s never a good idea to put tons of stuff in a newsletter, because it’s probably not all relevant to everyone. Break it up. Make the newsletter more targeted and send less information to the people that actually want it. Then you can hit them more often with good information.

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