Dave Will

Chief Executive Peach, Peach New Media

http://www.peachnewmedia.com

David Will is Chief Executive Peach of Peach New Media, a webinar and webcast production firm specializing in professional development programs with associations and demand generation for businesses.

He began his technologically oriented career in the Consumer Packaged Goods industry working with Sales Planning software for several companies including Kraft, Nielsen, Gillette, Ocean Spray, and Polaroid. Having received his MBA from The Pennsylvania State University, he applied his analysis software expertise to enterprise applications consulting with PriceWaterhouseCoopers for a few years. In 2001, with a glimpse into the future of conferencing technology, he started his venture forging the path to professionally produced webinars for demand generation and professional development.

Having worked with technology solutions for businesses and associations for 16 years, David is considered an expert in the conferencing space. David currently lives on the South Shore of Boston with his family, where he enjoys sailing and rounds of golf with 3 little boys.

All of Dave Will's Posts on the PKC Blog

Get Great Scores on Webinars

By Dave Will | Published: October 16, 2009
When recently asked by one of his clients about what makes a webinar score really high on the post-event surveys, what specific things make it seem more “real” or practical and interactive? Collin Buckley, an Account Director with Peach New Media has this to say: “From my experience, a successful webinar depends upon many things. One [...]
Posted in Non-Dues Revenue, Webinars | Leave a comment

(Part II of III) Create a Strategy for a Profitable Online Community

By Dave Will | Published: September 3, 2009
We want to start a Blog. We want to do Twitter. What is it again? I just set up a Facebook site for our Association. Every day I hear from Association Executives and business owners that they want to do {fill in the blank with choice of social media tool}. Usually it’s because they have found [...]
Posted in Knowledge Community, Non-Dues Revenue | Leave a comment

Perfecting the Rubik’s Cube

By Dave Will | Published: August 23, 2009
So Johnson Cook (Peach COO), Ryan Graham (VP, Sales, Peach), Tom Kerwin (Sales Associate, Peach) and I went to the ASAE Annual Conference in Toronto last week.  The days were filled with meeting people we’ve only talked to on the phone, meeting other vendors, and of course meeting  association execs interested in webinars, webcasts and [...]
Posted in Uncategorized | 4 Comments

(Part I of III) Create a Strategy for a Profitable Online Community

By Dave Will | Published: July 26, 2009
We want to start a Blog. We want to do Twitter. What is it again? I just set up a Facebook site for our Association. Every day I hear from Association Executives and business owners that they want to do {fill in the blank with choice of social media tool}. Usually it’s because they have found [...]
Posted in Social Media | Tagged , , , , | 1 Comment