Category Archives: Web Site Strategy

Web Strategy, Distance Learning, Social Media… Oh My!

By Natalie Mullen | Published: April 22, 2010
Are you feeling a little lost in how it all affects you as an association exec?  Or maybe you’re just looking to stay ahead of the curve.  Whatever your situation, Peach is proud to announce the 2nd annual New Media Summit for Association Executives! The 2010 New Media Summit will take place on June 8th in [...]
Also posted in Continuing Education, Distance Learning, Marketing, Non-Dues Revenue, Social Media, Webcasting, Webinars | Leave a comment

Pull the Trigger(s)! The Value of *Scheduling* any Web Event

By Johnson Cook | Published: February 15, 2010
We Peaches say at least 6 times per week that clients need a “trigger” to get their customers to use their online programming. Whether you are selling webinars, online CLE videos, or even knowledge communities, the one thing that seems to be a success factor is scheduling. In recent posts by Ken Molay, of Webinar Success, [...]
Also posted in Continuing Education, Distance Learning, Knowledge Community, Marketing, Non-Dues Revenue, Webinars | Leave a comment

2010 New Media Summit – A Public Google Wave

By Johnson Cook | Published: January 27, 2010
The Peach Knowledge Community is holding our second annual New Media Summit for Associations in Washington DC on June 8, 2010. We are in the process of exploring topics around new media, learning, and social media. One of the topics we are considering is also one of the tools we are using to [...]
Also posted in Distance Learning, Knowledge Community, Marketing, Non-Dues Revenue, Social Media, Webcasting, Webinars | 3 Comments

Why Niche Web Sites are Better than Google

By Cecilia Satovich | Published: October 22, 2009
Have you ever searched for something on Google, only to revise and resubmit your search three or four times and give up?  Why do we put up with that?  Google is an effective search engine, but it’s a poor research engine.  (Check out my recent post, “6 Things I Hate About Google”).  Niche Web sites, [...]
Also posted in Marketing | 1 Comment

6 Things I Hate About Google

By Cecilia Satovich | Published: October 20, 2009
I have to guess what keywords to use… over and over again. Every time I look on Google for content I know is out there, somewhere, I have to guess what keywords to use.  IMHO, this requires a superior act of skill and patience because to get the good stuff, (you know, the paid [...]
Also posted in Continuing Education, Distance Learning, Marketing, Non-Dues Revenue | 6 Comments

Public or Private – What Type of Association Community Do You Favor?

By Ryan Graham | Published: September 15, 2009
This year’s ASAE Annual was dominated by a very consistent theme– “Building Communities through Social Media”.  Many associations are trying to make sense of social media and how to best leverage it for their organization and make it profitable. With that said, it’s evident to me that an association can take one of two routes [...]
Also posted in Knowledge Community, Social Media, Uncategorized | Leave a comment